Search Engine Optimization (SEO)

Since the inception of internet, companies have been able to tap into a vast online market that was once out of reach. Traditional business strategies have been revolutionized and marketing has evolved. With this evolution,Search Engine Optimization (SEO) arose in order to channel online traffic in a way that effectively unites companies and searchers.

While SEO have been gaining rapid support, they have also had their controversy. SEO has been widely misunderstood, but is beginning to catch momentum as companies begin to see the value it can bring to their business. Those who have been intimidated by the complexity and uncertainty of SEO are now able to understand the impact this strategy can have.

SEO Explained

Search Engine Optimization (SEO) is a process which improves the position of a website in the ‘organic’ or unpaid section of search engines. Search Engines want to deliver immediate, relevant, and important information to their users and give websites with those characteristics the highest rankings. Through advanced programs called web crawlers, search engines are continuously scanning websites for content and updates so they can index the site for web search purposes. Once the data is pulled for the websites, it is processed through an extensive series of algorithms where ranking is determined through a multitude of factors. Fortunately, many of those factors can be altered in order to improve a website’s ranking.